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Computex 2024 Highlights: Future of AI and Semiconductor Technology
NVIDIA, AMD, Intel, ASUS, and Qualcomm

Computex 2024, held in Taipei, Taiwan, was a landmark event in the tech industry, showcasing groundbreaking advancements in AI and semiconductor technology.
The event featured significant announcements from major players like NVIDIA, AMD, Intel, ASUS, and Qualcomm, highlighting their latest innovations and future directions.
Here are some of the key highlights from Computex 2024.
NVIDIA’s Revolutionary Keynote at Computex 2024

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At the 2024 Computex Keynote, NVIDIA CEO Jensen Huang unveiled a series of groundbreaking updates and innovations, highlighting the company’s leadership in AI and high-performance computing.
The keynote emphasized the dawn of a new industrial revolution driven by AI, showcasing NVIDIA’s commitment to pushing the boundaries of technology.
Spectrum-X AI Ethernet Networking Platform
NVIDIA introduced the Spectrum-X AI Ethernet networking platform, which received the Networking and Communication Category Award.
This platform is the world’s first Ethernet fabric built specifically for AI, dramatically enhancing generative AI network performance.
This innovation is set to revolutionize AI networking by providing unparalleled speed and efficiency.
NVIDIA AI Enterprise Software Platform
The NVIDIA AI Enterprise software platform was another highlight, earning a Golden Award for its contributions to the development and deployment of AI applications.
This platform, equipped with microservices like NVIDIA NIM and NVIDIA CUDA-X, optimizes model performance and ensures enterprise-grade security, support, and stability.
It simplifies the creation and deployment of AI copilots and other generative AI applications, making it a crucial tool for businesses looking to leverage AI.
Rubin Platform: The Future of AI and High-Performance Computing
NVIDIA also announced the upcoming Rubin platform, which will succeed the Blackwell platform.
The Rubin platform features new GPUs, a new Arm-based CPU named Vera, and advanced networking components including NVLink 6, CX9 SuperNIC, and the X1600 converged InfiniBand/Ethernet switch.
This new platform is designed to push the limits of technology further, ensuring compatibility across various AI models and computing systems.
Project G-Assist and RTX AI Toolkit
NVIDIA’s keynote also highlighted the Project G-Assist AI assistant technology demo, designed to provide context-aware help for PC games and applications, enhancing user experience and productivity.
In addition, NVIDIA introduced the RTX AI Toolkit, a powerful set of tools to help developers optimize and deploy large generative AI models on Windows PCs.
This toolkit aims to simplify the process of integrating advanced AI capabilities into applications, making it more accessible to developers.
New RTX AI PC Laptops
NVIDIA launched new RTX AI PC laptops from ASUS and MSI, showcasing their commitment to advancing AI capabilities on personal computers.
These laptops are designed to deliver exceptional performance, catering to the needs of both gamers and content creators.
AMD at Computex 2024: AI and High-Performance Computing with Dr. Lisa Su

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At Computex 2024, AMD, under the leadership of CEO Dr. Lisa Su, made several groundbreaking announcements that underscore the company’s commitment to advancing AI and high-performance computing.
The keynote highlighted AMD’s innovative strides in processor technology, with significant updates that cater to both consumer and enterprise markets.
Ryzen AI 300 Series: Powering the Future of AI
One of the most exciting announcements was the introduction of the Ryzen AI 300 Series.
This new lineup is built on the Strix Point architecture, featuring Zen 5 cores and RDNA 3.5 graphics. Designed to meet the demands of AI-driven tasks, the Ryzen AI 300 Series promises to deliver exceptional performance and efficiency.
Flagship Model: Ryzen AI 9 HX 370
The flagship model of this series, the Ryzen AI 9 HX 370, boasts an impressive configuration with 12 cores and 24 threads, coupled with 16 compute units for graphics.
This model is engineered to offer up to 50 TOPS (Tera Operations Per Second) of computational power, making it a powerhouse for AI applications.
Fifth-Generation EPYC Processors: Codename Turin
AMD also unveiled its fifth-generation EPYC server processors, codenamed Turin. Built on the Zen 5 architecture, these processors are designed to deliver significant performance improvements over their predecessors.
The new EPYC processors are aimed at hyperscalers and high-performance computing environments, where robust computational capabilities are essential.
Zen 5 Desktop Processors: Arriving in July
In addition to advancements in AI and server processing, AMD announced the upcoming availability of its Zen 5 desktop processors in July. Leading the pack is the Ryzen 9 9950X, heralded as “the world’s most powerful desktop consumer processor.”
Ryzen 9 9950X and More
The Zen 5 desktop processor lineup includes:
Ryzen 9 9950X: Flagship model, known for its unparalleled performance.
Ryzen 9 9900X: A powerful option for demanding computing tasks.
Ryzen 7 9700X: Balances performance and efficiency for versatile use.
Ryzen 5 9600X: An excellent choice for mainstream users seeking robust performance.
Integrating AI Capabilities
AMD’s announcements at Computex 2024 highlight the company’s strategic focus on integrating AI capabilities into its processors.
By doing so, AMD aims to accelerate AI-driven tasks, improve content creation workflows, and enhance gaming experiences.
The Ryzen AI 300 Series and the fifth-generation EPYC server processors are designed to provide the computational power needed for these advanced applications, positioning AMD as a leader in the AI and high-performance computing market.
Intel’s Key Announcements at Computex 2024

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At Computex 2024, Intel’s CEO Pat Gelsinger delivered a pivotal keynote, emphasizing Intel’s strategic initiatives to boost AI adoption with an array of hardware and software solutions.
This marks a significant push by Intel to lead in technological advancements across various sectors.
Next-Generation Processors: Lunar Lake
Intel unveiled its next-generation processor series, codenamed Lunar Lake, set to revolutionize the current technology landscape.
Lunar Lake processors are expected to offer enhanced power efficiency, a fourfold increase in NPU processing capabilities, a 50% improvement in Intel Arc GPU speeds utilizing the new Arc Battlemage architecture, and integrated on-chip memory.
These innovations aim to equip ultra-thin and light laptops with substantial performance boosts by late 2024, featuring Intel’s first Copilot+ PC processors.
Intel Xeon 6 Processors with Efficient-cores
Furthering its commitment to cost-effective and space-saving solutions, Intel introduced the Intel Xeon 6 processors equipped with Efficient-cores (E-cores).
These processors are designed to enable significant rack density improvements and allow for a 3-to-1 rack-level consolidation, reducing costs and freeing up space for enterprises.
Advancements in AI Technology: Gaudi Accelerators and OpenVINO
Intel also showcased its latest strides in AI technology with the Gaudi AI accelerators and the OpenVINO software ecosystem.
These developments underscore Intel’s dedication to enhancing AI capabilities across various platforms, ensuring better performance and integration for developers and businesses.
Innovations in Gaming and Display Technology
A standout announcement was the world’s first AI gaming monitor, the MSI MEG 321URX QD-OLED display.
This launch highlights Intel’s role in driving innovation not only in processing power but also in gaming and display technologies, setting new standards for user experience and performance.
ASUS Announcements at Computex 2024: Embracing AI Across Products

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ASUS made several significant announcements, underscoring its commitment to integrating AI technology across its comprehensive product lineup.
This initiative reflects ASUS’s aim to make advanced AI capabilities accessible to a diverse user base, from professional creators to gamers and everyday users.
Launch of AI-Powered Laptops
ASUS introduced a new range of AI-powered laptops within its ProArt, Zenbook, Vivobook, Zephyrus, and TUF Gaming series. These laptops are equipped with powerful 45+ TOPS NPU AI engines, ensuring top-tier AI performance tailored to the needs of various users. Notable models include:
ProArt Series: P16, PX13, and PZ13 portable studios, featuring AMD Ryzen AI 300 Series processors and NVIDIA GeForce RTX 4070 graphics.
Zenbook and Vivobook Series: The Zenbook S 16 and Vivobook S 15, which combine AI functionality with sleek, portable designs.
First Copilot+ PC and Snapdragon Integration
Marking a significant milestone in its AI strategy, ASUS unveiled the ASUS Vivobook S 15, its first Copilot+ PC.
This device is powered by the AI-enabled Snapdragon X Elite Platform, representing a pivotal step towards integrating AI more deeply into ASUS’s device ecosystem.
Pioneering AI in Gaming and Display
ASUS also introduced the world’s first AI gaming monitor, the MSI MEG 321URX QD-OLED display.
This innovation not only highlights ASUS’s influence in the gaming sector but also its commitment to pushing the boundaries of display technology with AI enhancements.
Advancements in Processor Technology
The announcement of the next-gen AMD Ryzen AI processors was another highlight of the event.
These processors feature the world’s most potent NPU, boasting 50 TOPS, and introduce the world’s first block floating-point NPU, which doubles the performance of 16-bit applications without compromising accuracy.
Qualcomm’s Breakthroughs at Computex 2024: Pioneering AI in PC Technology

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Qualcomm made significant strides in PC technology, especially with its Snapdragon X Series SoCs.
This series marks Qualcomm’s most ambitious attempt to revolutionize the Arm-based SoC market for Windows laptops, focusing on advanced AI capabilities and efficiency.
Snapdragon X Series: Elevating Windows PCs
The Snapdragon X Series includes the Snapdragon X Elite and Snapdragon X Plus SoCs. The Snapdragon X Elite stands out as the first PC NPU that meets Microsoft’s hardware requirements for Windows 11 Copilot+ AI functionality, signaling a major advancement in AI-integrated PC systems.
Snapdragon X Elite: Designed for Personalization and Efficiency
Qualcomm’s Snapdragon X Elite is engineered for the next generation of PCs, which are crafted to adapt and personalize user experiences.
It features:
→ An Oryon CPU core for robust processing capabilities.
→ A powerful NPU with 45 TOPS of INT8 performance, aimed at enhancing on-device AI functionalities.
→ Optimized for all-day battery life, exemplified by the first Asus PC with this SoC delivering up to 18 hours of productivity.
AI-Driven Copilot+ PCs
The introduction of the Snapdragon X Series paves the way for a new category of Copilot+ PCs.
These devices promise to transform user interactions with PCs by integrating superior performance and power efficiency directly on-device.
This move is set to redefine the landscape of personal computing with an AI-first approach.
Qualcomm’s Strategic Focus on AI and PCs
Qualcomm’s presentations at Computex 2024 underscore its commitment to integrating AI directly into the PC sector.
By leveraging its expertise in mobile hardware and software, Qualcomm is poised to carve a significant niche in the Windows PC market, aligning with broader industry trends toward AI-focused computing.
Conclusion: Embracing Technological Advancements
Computex 2024 was a showcase of the latest advancements in AI and semiconductor technology.
The event highlighted how major tech companies are leveraging these technologies to drive innovation and improve performance across a wide range of applications.
As AI continues to evolve, the announcements and developments from Computex 2024 provide a glimpse into a future where intelligent, high-performance computing becomes the norm.
The collective efforts of companies like NVIDIA, AMD, Intel, ASUS, and Qualcomm ensure that we are on the brink of a new era in technology, defined by unprecedented capabilities and possibilities.
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